William Buzz founded the company in 1954. At the time, Germany was slowly recovering economically. William, after following his uncle's watch repairing business for decades, decided to start a watchmaking business. Thus, Buzz was born.

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During that time, wristwatch was starting to get the global attention and recognition. William has decided on 2 factors, that the watches produced must be affordable and also innovative at the time. They became known for their expertise in producing reliable movements while keeping a affordable price.

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This recognition of his watches, some of which were patented, lasted for decades and the watches, which were extremely attractive in terms of quality and design, helped the brand to achieve worldwide success, especially in the 1950s and 1960s and until the end of the 1970s.

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Today, Buzz continue to be innovative and affordable. Keeping the roots and how William Buzz has always envisioned.